Jim Elliston x Fractional Design Leadership. 20 years of crafting the 0 to 1, designing brands and products, and leading teams to build beautiful experiences.

“Since 2019 Jim has been an Entrepreneur in Residence at the Cal Poly Center for Innovation & Entrepreneurship and our go-to expert for all things brand and product development. Jim’s ability to develop exceptional products (digital and physical) and a brand and user experience that resonates with the customer is unmatched. And his ability to walk others through the process, from customer development to product launch, is extraordinary. I’ve watched him mentor young entrepreneurs and their brands for years and he’s the real deal.”

“Jim has a balance of expertise and humility that is incredibly rare in high-performing execs. This allows him to truly listen and hear the ideas from the team he is helping to lead, and then refine and consolidate those into something amazing. He has been a key advisor to our team at Tugboat, and repeatedly helped us to build the right things, in the best way.”

“Jim is fantastic to work with, and has the capability to capture the vision for our brand launch perfectly. His ability to adapt and work with the team through a variety of challenges made the process feel collaborative, and his design instincts were nothing short of perfect. I look forward to the growth of Range, as well as our future product launches and brand inititatives, and wouldn’t hesitate to recommend, Jim to anyone -- full stop.”

“Jim helped make Parallel stand apart from others in its space. The brand, UI/UX, and overall product design were unique, innovative, and made the product fun to use. Super communicative and collaborative - he makes it fun to put a product out into the world.”

“We have found Jim and his team to be an invaluable partner over the past years in brand strategy, creative design, digital product foundations, UX design, and web development. Jim is consistently able to bring a fresh perspective, delivering on time with very fast deadlines.”