Daily Good
What do you get the person that has everything? This was a common question my business partner and I would ask ourselves each year when Mother's Day, Father's Day, or Christmas would roll around. We felt like in the midst of negative news cycles, daily reminders about the good in the world would be an incredible gift to our parents and loved ones.
Outcomes:
Over the course of a few months, my business partner and I created a platform allowing individuals to purchase either a physical or digital gift for loved ones, providing a daily email curated with videos representing positivity and happiness. People could purchase a physical gift box for their loved ones providing a gift-wrappable experience, or, send a last-minute digital gift of positive emails for 365 days.
We created all brand assets, packaging, website and platform experience, as well as a custom video search engine and CMS (powered by AI) to find and assess positive videos. Daily Good currently sits in a state of readiness, potentially ready for it's release in Christmas.
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